Hotel Technology Next Generation

SOUTHLAKE, Texas | SynXis, the Sabre Holdings business that provides reservation management, distribution and technology services for hotels around the world, announces that Executive Hotels & Resorts goes live today on the RedX Distribution Management System, which has become the CRS of choice for hotels around the world. Executive Hotels & Resorts is managing all channels using RedX including GDS, IDS and bookings coming directly from their individual and chain websites. Executive Hotels & Resorts also utilizes SynXis’s Dallas-based call center to handle all direct reservation calls for their toll free number and individual hotel’s overflow calls. Executive Hotels & Resorts’ properties are represented in the GDSs under the EI chain code.

Executive Hotels & Resorts is a Vancouver based hotel management and franchise company which operates hotels under its own brand in the upper segment of business, resort and boutique hotels. The company currently operates 14 Executive branded hotels with over 2,400 rooms across Canada and the Western U.S with several others in various stages of development. With their expertise in implementing and servicing small to medium-sized hotel chains like Executive Hotels, SynXis has grown into one of the largest reservations provider in the industry. SynXis has more than 7 years of experience managing private label GDS chain codes and currently handles more than two dozen.

“After a thorough review of all providers in the marketplace, we selected SynXis not only for the superior technology of their products, but their flexibility and expertise in accommodating our specific needs. We feel confident we have found a true distribution partner,” commented Hanif Mawji, Chief Financial Officer of Executive Hotels & Resorts. “We are also looking forward to taking advantage of their revenue management expertise and the many features within RedX that can assist our properties in maximizing their revenues.”

“We are proud to have been selected. Given our leading technology, combined with our new services like Call Center and Revenue management, it is satisfying to have such a notable hotel chain endorse us as their complete distribution solution,” said David Meltzer, Vice President of Sales for SynXis. “We are looking forward to a successful and long-term relationship with Executive Hotels & Resorts.”

About SynXis®
SynXis, a Sabre Holdings company, enables hotels to maximize revenue and reduce costs through innovative, market-driven technology combined with outstanding customized support. The RedX™ Distribution Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources -- seamless GDS connectivity, popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center. SynXis operates full-service call centers in North and South America offering private label reservation services to hotels around the world. SynXis is the technology source for more than 7,800 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, Interstate Hotels & Resorts, Destination Hotels & Resorts, and Jumeirah Hotels.

SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston, Amsterdam, and Montevideo. For more information on SynXis and its products, please call +1-682-606-4000, e-mail info@synxis.com, or visit our Web site at .

About Sabre Holdings Corporation Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. Sabre Holdings supports travelers, travel agents, corporations, government agencies and travel suppliers through its companies: Travelocity, Sabre Travel Network and Sabre Airline Solutions. Headquartered in Southlake, Texas, the company has approximately 9,000 employees in 45 countries. Full year 2005 revenues totaled $2.5 billion. Sabre Holdings, an S&P 500 company, is traded on the New York Stock Exchange under the symbol TSG. More information is available at .

Contact
Carol Levitt
Director, Marketing & Communications
United States - Potomac, Email: carol.levitt@sabre.com

Organization
Aven Hospitality
https://avenhospitality.com/
3150 Sabre Drive
USA - Southlake, TX 76092
Phone: 682-606-4000