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SynXis Launches Their Own Call Centers In North And South America
9 May 2006

SOUTHLAKE, SynXis, the Sabre Holdings (NYSE:TSG) business that provides reservation management, distribution and technology services for hotels around the world, announced today that they have opened two customer contact centers offering multiple languages to hotel companies worldwide to further round out their industry-leading hospitality solutions.

SynXis is leveraging Sabre Holdings’ existing customer contact facilities in Southlake, Texas and Montevideo, Uruguay to offer a range of voice-related services that are high quality and cost efficient. These services include 24 x 7 voice sales capabilities, after hours support and call overflow coverage. All agents will use the SynXis Voice Agent tool which enables the agents to access rate, inventory and reservation information in real time from the RedX™ Distribution Management System.

Peninsula Hotels is one of the notable hotel companies taking advantage of this new offering. Since the start of 2006, the SynXis call center in Montevideo has been handling calls for Peninsula. This facility is an important component of Peninsula’s Global Customer Service initiatives. SynXis agents offer Peninsula hotels around the clock customer service in Spanish, Portuguese and English.

“The SynXis call center has been a great fit for us. They are already working with us to drive distribution through other electronic channels so they understand our business and our properties. By using SynXis for voice I don’t have to worry about our calls going to an unknown third party that might not understand and hold the same level of customer commitment that we do,” commented Shane Izaks, General Manager of Information Technology for Peninsula Hotels. “Furthermore, SynXis provides us a cost effective approach which ensures we can reach markets that we otherwise might not be able to service.”

“I’m thrilled that we are launching SynXis direct voice services. We feel that now is the right time to get into this business as more and more of our customers have asked for us to provide them with a full end-to-end distribution solution. While other distribution channels seem to get more attention in the press, voice is still a critical component of a hotel’s distribution strategy,” commented Bill Nicholson, CEO of SynXis. “By having our own call center we maintain complete control over costs, training, and the quality of the sales agents taking calls on our customers’ behalf. By providing a one-stop-shop for electronic and voice services distribution, SynXis offers many benefits over the outsourcing solutions that are currently being offered.”

About SynXis® Corporation | SynXis, a Sabre Holdings company, enables hotels to maximize revenue and reduce costs through innovative, market-driven technology combined with outstanding customized support. The RedX™ Distribution Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources -- seamless GDS connectivity, popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center. SynXis is the technology source for more than 7,000 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, Interstate Hotels & Resorts, Destination Hotels & Resorts, and Jumeirah Hotels. SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston and Amsterdam. For more information on SynXis and its products, please call +1-682-606-4000, e-mail info@synxis.com, or visit our Web site at .

About Sabre Holdings Corporation | Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. Sabre Holdings supports travelers, travel agents, corporations, government agencies and travel suppliers through its companies: Travelocity, Sabre Travel Network and Sabre Airline Solutions. Headquartered in Southlake, Texas, the company has approximately 9,000 employees in 45 countries. Full year 2005 revenues totaled $2.5 billion. Sabre Holdings, an S&P 500 company, is traded on the New York Stock Exchange under the symbol TSG. More information is available at .

Contact
Carol Levitt
Director, Marketing & Communications
United States - Potomac, Email: carol.levitt@sabre.com

Organization
Aven Hospitality
https://avenhospitality.com/
3150 Sabre Drive
USA - Southlake, TX 76092
Phone: 682-606-4000

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