Hotel Technology Next Generation

SOUTHLAKE, Texas, SynXis announced today that The Peninsula Hotels has successfully implemented a new private label chain code, PN, on the RedX Distribution Management System. SynXis, the Sabre Holdings (NYSE:TSG) business that provides reservation management, distribution and technology services, has many years of experience working with private label chain codes and has created a fully integrated solution for Peninsula Hotels providing a seamless single image inventory of rates and availability across all GDS, IDS and Voice channels.

The award winning Peninsula hotels are dedicated to providing luxurious comfort, modern facilities and intuitive technology combined with exceptional, personalized service. Using RedX enables each property to match data from the reservation with their frequent guest profiles so they can deliver on that service ensuring the needs of each individual are communicated to the property.

“With the forthcoming opening of new Peninsula hotels in Tokyo and Shanghai, the group as a whole has reached a critical mass where we will be able to take The Peninsula brand forward and establish it on its own distinctive merits,” said Shane Izaks, General Manager, Information Technology, The Hong Kong and Shanghai Hotels, Limited (owner of The Peninsula Hotels). “With RedX and the expertise of the SynXis team, our new chain code enables us to provide a concentrated marketing effort through the GDS and other electronic distribution channels.“

“We are very excited to have been chosen as the distribution provider for Peninsula Hotels,” commented Bill Nicholson, President and General Manager of SynXis. “Our teams are working closely together every day to ensure a smooth transition and the continuing success of their chain.“

About SynXis® Corporation | SynXis, a Sabre Holdings company, enables hotels to maximize revenue and reduce costs through innovative, market-driven technology combined with outstanding customized support. The RedX™ Distribution Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources -- seamless GDS connectivity, popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center. All of these reservations can connect directly with the PMS. SynXis is the technology source for more than 7,000 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, Interstate Hotels & Resorts, Destination Hotels & Resorts, and Jumeirah Hotels.

SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston and Amsterdam. For more information on SynXis and its products, please call +1-682-606-4000, e-mail info@synxis.com, or visit our Web site at .

About Sabre Holdings Corporation | Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. Sabre Holdings supports travelers, travel agents, corporations, government agencies and travel suppliers through its companies: Travelocity, Sabre Travel Network and Sabre Airline Solutions. Headquartered in Southlake, Texas, the company has approximately 9,000 employees in 45 countries. Full year 2004 revenues totaled $2.1 billion. Sabre Holdings, an S&P 500 company, is traded on the New York Stock Exchange under the symbol TSG. More information is available at .

Contact
Carol Levitt
Director, Marketing & Communications
United States - Potomac, Email: carol.levitt@sabre.com

Organization
Aven Hospitality
https://avenhospitality.com/
3150 Sabre Drive
USA - Southlake, TX 76092
Phone: 682-606-4000