Hotel Technology Next Generation

SOUTHLAKE, Texas, SynXis announced today that Sceptre has switched their private label chain code, SC to the RedX Distribution Management System for all channels including GDS, IDS, Web site booking engine and direct voice reservations. SynXis, the Sabre Holdings (NYSE:TSG) business that provides reservation management, distribution and technology services, has many years of experience working with private label chain codes.

Since 1987 Sceptre Hospitality has been known in the industry for their ability to maximize revenue potential for their hotels. Their highly consultative approach to revenue management combined with the flexibility and comprehensive features of RedX will enable Sceptre to help their 165 chains and independent hotels and resorts increase their sales and profits.

“With the distribution landscape evolving every day, we needed a technology partner that could provide a product that would help us stay in front of the competition,” said Aik Hong Tan, President of Sceptre. “Combining RedX with our expertise in revenue management, we can continue to offer our hotels products and services that will level the playing field with the bigger chains and brands.”

“We are thrilled to add a company like Sceptre to our portfolio,” commented Bill Nicholson, President and General Manager of SynXis. “With Sceptre we have a true partnership where we can help them grow their business and they can provide us with valuable feedback that will help us stay ahead of the curve.”

About SynXis® Corporation | SynXis, a Sabre Holdings company, enables hotels to maximize revenue and reduce costs through innovative, market-driven technology combined with outstanding customized support. The RedX™ Distribution Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources -- seamless GDS connectivity, popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center. All of these reservations can connect directly with the PMS. SynXis is the technology source for more than 7,000 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, Interstate Hotels & Resorts, Destination Hotels & Resorts, and Jumeirah Hotels.

SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston and Amsterdam. For more information on SynXis and its products, please call 1-682-606-4000, e-mail info@synxis.com, or visit our Web site at .

About Sabre Holdings Corporation | Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. Sabre Holdings supports travelers, travel agents, corporations, government agencies and travel suppliers through its companies: Travelocity, Sabre Travel Network and Sabre Airline Solutions. Headquartered in Southlake, Texas, the company has approximately 9,000 employees in 45 countries. Full year 2004 revenues totaled $2.1 billion. Sabre Holdings, an S&P 500 company, is traded on the New York Stock Exchange under the symbol TSG. More information is available at .

Contact
Carol Levitt
Director, Marketing & Communications
United States - Potomac, Email: carol.levitt@sabre.com

Organization
Aven Hospitality
https://avenhospitality.com/
3150 Sabre Drive
USA - Southlake, TX 76092
Phone: 682-606-4000