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VingCard Responds to International Customer Demand for Budget Lock
When security counts, hotels worldwide count on VingCard for its flexible, reliable and secure electronic-locking solutions. Now even the most price-conscious hotels can count on the same security at a lower cost with the introduction of 'Alfa'
16 June 2005

Norway | VingCard has responded to request from international hoteliers for a maximum security electronic-lock at a minimum price with its debut of “Alfa.” By streamlining features and options, Alfa combines the reliable security that VingCard is known for worldwide with better affordability.

“We were seeing a cost barrier for properties in the international market that only need the basic features offered by a card-lock system,” said Pascal Metivier, President of ASSA ABLOY Hospitality EMEA and Latin America. “It’s a wide-spread opportunity that needed immediate attention. VingCard’s new Alfa lock will provide properties the ability to offer their guests top quality security at a price-point that they can be comfortable with.”

At present, Metivier said the Alfa lock will only be made available outside the United States. VingCard is conducting further market research to determine Alfa’s compatibility with North American customer requirements.

Alfa is designed to serve as VingCard’s entry-level security product, completing the company’s portfolio of comprehensive electronic-locking solutions for all segments. Alfa will replace the company’s current PRESIDIO product. VingCard will continue to provide excellent service and support to all properties who have installed PRESIDIO locks around the world. VingCard’s popular Classic and DaVinci systems remain vital security solutions for hotels in other segments of the hotel market.

Customer Driven

“Customer service has always been a top priority at VingCard Elsafe,” Metivier said. “What all suppliers of goods and services to hotels must realize is that they are expected to act upon their customers’ requests as quickly as hoteliers are expected to act upon their guests’ requests—and with the same level of urgency and respect.

“The Alfa lock is an example of VingCard Elsafe’s rapid response to worldwide customer demand for new and improved security products and services, and substantiates the company’s dedication to hospitality security,” Metivier said. “This product was born from our recent ‘We Listen’ program in which all 33,000 worldwide VingCard Elsafe customers are being contacted and asked to provide feedback on our customer service standards and suggestions for new security products and services.

“We listened to budget-conscious hoteliers and heard their desire to provide the highest level of security possible to their guests,” he said. “Now they can afford to provide that security.”

About VingCard Elsafe | The world leader in hotel security technology, ASSA ABLOY Hospitality has products installed in more than 33,000 properties worldwide, securing in excess of 5.5 million hotel rooms. The ASSA ABLOY Group, a publicly listed company, is a world leader in security and hospitality systems. VingCard provides numerous electronic locking system solutions, including traditional magnetic-stripe and smartcard systems, fully integrated PMS interface software solutions and worldwide service and support. Elsafe provides the only UL-listed (1037) hotel safe series on the market today in keypad and card-based models. Safes that include an internal power outlet to support recharging of laptops and camcorders also are available with a UL listing. Elsafe customers also enjoy the same worldwide service and support. The ASSA ABLOY Hospitality Group is dedicated to the hospitality. For more information on VingCard Elsafe, visit or .

Contact
Hege Breivik Bjørsagård
Marketing Manager
Phone: +47 69 24 50 44
Email: hbbjorsagard@vcegroup.com

Organization
Vingcard, an ASSA ABLOY brand
www.vingcard.com/
631 International Parkway, Suite 100
USA - Richardson, TX 75081
Tollfree: +1 800 225 8464
Phone: 1 972 907 2273

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