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Tyler Ellendorff appointed as Regional Sales Manager for ASSA ABLOY Hospitality in Northern Central U.S.
1 March 2004

DALLAS, TX - John Foley, Vice President of Sales for ASSA ABLOY Hospitality Inc., has appointed Tyler Ellendorff as the company's new Regional Sales Manager for the Northern Central states. Tyler will represent all four ASSA ABLOY Hospitality security brands to hospitality clients in his home state of Colorado, as well as Nebraska, Iowa, Wisconsin, Minnesota, South Dakota and North Dakota.

Tyler is an established sales management professional with over 28 years of experience. His successful sales career includes a strong background in the hospitality market. He holds a B.S. degree in Business Administration from the University of Phoenix in Denver.

In his new position with ASSA ABLOY Hospitality, Ellendorff will assist the company's hotel clients in his region with assembling the best possible combination of security solutions from the Elsafe, TimeLox, VingCard and INHOVA product lines. He will also partner with sister companies in the ASSA ABLOY Group to advise clients on related security products, such as doors, frames and hardware to create "Total Opening Solution" packages.

ASSA ABLOY Hospitality Inc. is the industry's leading supplier of hotel security solutions, combining the power of Elsafe, VingCard, TimeLox, and INHOVA, along with the resources of 100 locking companies in the ASSA ABLOY Group. As part of the world's leading lock group, ASSA ABLOY Hospitality offers the largest selection of hotel security products complemented by extensive worldwide resources such as R&D and a global customer service network.

Tyler can be reached at (970) 222-2633 or via email at tellendorff@assaabloyhospitality.com. For more information, please contact John Foley at (972) 692-3111.

Further information can be obtained from:
John Foley
Vice President of Sales
ASSA ABLOY Hospitality Inc.
9333 Forest Lane, Dallas TX 75243
Tel: (972) 907-2273d
Fax: (972) 907-2771
usa@assaabloyhospitality.com

ASSA ABLOY Hospitality Inc. sells and services a host of ASSA ABLOY products, including locks, in-room safes and modern systems for security and safety in the hotel industry. The offering includes Elsafe, VingCard and TimeLox.

The ASSA ABLOY Group is the world's leading manufacturer and supplier of locking solutions, dedicated to satisfying end-user needs for security, safety and convenience. The Group has about 30,000 employees and annual sales of about EUR3 billion

Contact
Andrea Roland
Phone: 407.905.0608
Fax: 407.905.9484
Email: andrea@phoenix-group.us

Organization
Vingcard, an ASSA ABLOY brand
www.vingcard.com/
631 International Parkway, Suite 100
USA - Richardson, TX 75081
Tollfree: +1 800 225 8464
Phone: 1 972 907 2273

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