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Affinia Hospitality To Increase Revenue Through SynXis' IDS Connectivity
14 October 2003

MCLEAN, VA -- Affinia Hospitality (formerly Manhattan East Suite Hotels), a leading hotel management company in New York City has partnered with SynXis®, a top provider of reservation technology, to connect to the most popular Internet sites via the SynXis IDS (Internet Distribution Systems) Channel. With a rebound expected in both business and leisure travel, Affinia is using SynXis' services to position their properties in the marketplace while increasing revenue and reducing costs.

Affinia Hospitality comprises the largest number of suites in New York City, and is experiencing extraordinary success in a very competitive arena. Their properties, which include the Beekman Tower, Plaza Fifty and The Benjamin, have particularly strong appeal among corporate travelers and families due to central locations and spacious accommodations.

"In addition to our properties, a major asset is our advanced technology, which is further enhanced by our centralization. We were looking for an affordable solution which would quickly increase exposure for our properties, while allowing us to maintain our high level of data integrity," said Scott Nowakowski, Director of Information Technology. "The SynXis IDS channel easily interfaces to our property management system which enables us to use our existing programs to better serve our guests"

"Affinia Hospitality has long been known in the industry as a technology leader," said Bernard Ellis, Senior Vice President of Product Strategy at SynXis. "We are pleased that they chose SynXis to further strengthen their position in the marketplace. We look forward to providing Affinia Hospitality the best solutions to maintain their substantial business advantage."

About SynXis Corporation

SynXis® Corporation's Internet-native ASP solution delivers full electronic distribution and reservations management capabilities to the worldwide hospitality industry. The SynXis Reservation Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources - seamless GDS connectivity, over 1200 popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center. All of these reservations can connect directly with the PMS. SynXis does not require major upfront investment and hotels can realize substantial cost savings with SynXis' simple transaction-based pricing model. SynXis is the technology source for more than 4,600 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, VIP International, Interstate Hotels & Resorts, Colonial Williamsburg, and Jumeirah Hotels.

SynXis' corporate headquarters is in McLean, VA, with offices in Denver and Amsterdam. For more information on SynXis and its products, please call 703-448-2530, e-mail info@synxis.com, or visit our Web site at www.synxis.com.

About Affinia

With nine hotels, more than 2,000 rooms, and 1,000 employees, Affinia Hospitality, a distinctive collection of luxury and business suite hotels, is New York's largest all-suite hotel company. Providing spacious accommodations, gracious service and uncommon value, Affinia Hospitality's portfolio includes the Affinia Dumont, Beekman Tower Hotel, Eastgate Tower, Lyden Gardens, Plaza Fifty, Shelburne Murray Hill, Southgate Tower, Surrey Hotel and The Benjamin. Additional information or reservations for any Affinia hotel may be obtained by calling a travel consultant or 1-866-AFFINIA. Take a virtual tour at .

Contact
Carol Levitt
Director, Marketing & Communications
United States - Potomac, Email: carol.levitt@sabre.com

Organization
Aven Hospitality
https://avenhospitality.com/
3150 Sabre Drive
USA - Southlake, TX 76092
Phone: 682-606-4000

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