Hotel Technology Next Generation

DALLAS, TX - The selection of security products for any new property encompasses many diverse factors, such as security and technology features, capabilities and compatibility, as well as the needs and expectations of potential guests. At Soho House New York, Manhattan's answer to London's well-known, ultra-chic hotel and "members only" club, the decision was even more complex. Like its sister property across the pond, the new Soho House is a hybrid, including 24 guest rooms, as well as private club apartments.

Created as a posh haven for film industry executives, celebrities, New York socialites and their fortunate guests, both types of accommodations were designed with appropriately funky, yet luxurious decor, and include the ultimate in amenities, such as plasma screen televisions, DVD players, high-speed internet access and sumptuous baths. The locking and security products needed to blend into this high-tech, high-design setting, and even more importantly, to provide the exceptional security and convenience expected by the sophisticated clientele.

Soho House designers found the ideal solution to their special security challenges with two products from the ASSA ABLOY Hospitality brand portfolio. The INHOVA Locking System has been installed on all accommodation access doors at the property, and Elsafe's Infinity™ Digital electronic safes now provide the ultimate in security for guest valuables inside each room. Both products were chosen for their unique combination of style and functionality, providing advanced security and operational features in an attractive, contemporary design. The easy upgradability of each product was also an important consideration.

"The INHOVA locking system utilizes an array of unique features that make it an attractive option for hoteliers who keep future needs of their properties in the forefront of their planning," says Jocelynn (Josh) A. Lane, ASSA ABLOY Hospitality's Vice President of Business Development. "For example, INHOVA's PVD (Physical Vapor Deposition) treatment renders the lockcase finish three times tougher than chrome, so we can guarantee the original shine, color and characteristics of the hardware for a full ten years." INHOVA's software technology is just as durable, providing seamlessly integrated features and functionality that is setting new industry standards. It is completely programmable, to maximize use of both current and future technologies.

The Infinity Digital by Elsafe also provides a simple and affordable upgrade path, with easily interchangeable access panels that house the self-contained electronics of the safe. With an array of proprietary security features and the industry's only UL®-listing, Infinity is widely regarded as the most secure in-room safe on the market today.

Both INHOVA and Elsafe are brands of ASSA ABLOY Hospitality Inc., the industry's leading supplier of hotel security solutions, that combines the power of VingCard, Timelox, Elsafe and INHOVA, along with the resources of 100 locking companies in the ASSA ABLOY Group. For more information, please contact John Foley at (972) 692-3111.

Further information can be obtained from:
John Foley
Vice President of Sales
ASSA ABLOY Hospitality Inc.
9333 Forest Lane, Dallas TX 75243
Tel: (972) 907-2273d
Fax: (972) 907-2771
usa@assaabloyhospitality.com

ASSA ABLOY Hospitality Inc. sells and services a host of ASSA ABLOY products, including locks, in-room safes and modern systems for security and safety in the hotel industry. The offering includes Elsafe, VingCard and TimeLox.

The ASSA ABLOY Group is the world's leading manufacturer and supplier of locking solutions, dedicated to satisfying end-user needs for security, safety and convenience. The Group has about 30,000 employees and annual sales of about EUR3 billion

Contact
Andrea Roland
Phone: 407.905.0608
Fax: 407.905.9484
Email: andrea@phoenix-group.us

Organization
Vingcard, an ASSA ABLOY brand
www.vingcard.com/
631 International Parkway, Suite 100
USA - Richardson, TX 75081
Tollfree: +1 800 225 8464
Phone: 1 972 907 2273