McLean, VA -- Harrah's Entertainment's The Rio All-Suite Hotel and Casino in Las Vegas, and other SynXis customers who supply room inventory to America West Vacations, can now easily and efficiently accept their reservations using SynXis Agent's automated delivery system. The new interface is the first to eliminate the old cumbersome system of receiving America West Vacations' reservation manifests and changes via fax, saving hotels from the laborious and costly data entry process.
SynXis Corporation, a provider of reservation management and distribution systems for the hospitality industry, and America West Vacations, one of the nation's largest tour packagers to Las Vegas, jointly developed the OTA-Compliant, XML-based interface at the Rio All-Suite Hotel and Casino. "SynXis and America West Vacations have both become integral parts of our business model," said Adrienne Blakeslee Corporate Director, Travel Services for Harrah's Entertainment. "The first day we turned on the interface we received more than 300 reservations. Previously, this would have taken someone hours to enter the information into our property management system. With this interface, we expect to benefit both in labor savings as well as customer service since the automation eliminates the chance of data entry error. Seldom do I come across such a clear return on investment." The Rio All-Suite Hotel and Casino, already an avid user of the SynXis reservation management system for the past two years, provided a rigorous testing environment for the system with a high volume of reservations for its more than 2,500 rooms. Reservations made through America West Vacations' distribution network are delivered in real-time to SynXis Agent via a secure Internet connection. SynXis then automatically downloads these reservations into the hotel's property management system, significantly reducing manual data entry and labor costs. "Given the large number of rooms they have to sell, The Rio All-Suite Hotel and Casino and our other Las Vegas hotel customers rely heavily on wholesalers to move a large segment of their inventory," said Bernard Ellis, SynXis' vice president of global sales and product strategy. "While there remains much more opportunity to automate the relationship between wholesalers and hotels, our first objective was to eliminate the hundreds of faxes our Las Vegas hotels receive every day." "We are proud to have served more than five million travelers during our 15 years in business and we want to maintain our competitive edge by making it easier for our partner hotels to do business with us," said Jack E. Richards, chief executive officer, America West Vacations. "Given that SynXis automates reservations for many of the Las Vegas hotels that supply inventory to America West Vacations, it was a natural partner for us to work with in developing this innovative interface." SynXis® Corporation's Internet-based ASP solution delivers full electronic distribution and reservations management capabilities to the worldwide hospitality industry. SynXis Agent®, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources - seamless GDS connectivity, over 1200 popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center. SynXis Agent does not require major upfront investment and hotels can realize substantial cost savings with SynXis' simple transaction-based pricing model. SynXis is the technology source for more than 2,500 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, VIP International, Meristar, Colonial Williamsburg, and Jumeirah Hotels. SynXis' corporate headquarters are in McLean, VA, with offices in Denver, CO, and Amsterdam, The Netherlands. For more information on SynXis and its products, please call 703-448-2530, e-mail info@synxis.com, or visit our Web site at Founded more than 60 years ago, Harrah's Entertainment, Inc. is the most recognized and respected name in the casino entertainment industry, operating 26 casinos in 20 markets in the United States under the Harrah's, Showboat and Rio brand names. With a combined database of more than 23 million players, Harrah's is focused on building loyalty and value with its targeted customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. More information about Harrah's Entertainment, the leading consumer-marketing company in the gaming industry, can be obtained at America West Vacations is a brand of The Leisure Company. With more than 30 hotel partners in Las Vegas, America West Vacations is one of the largest tour packagers to Las Vegas. The Leisure Company creates and sells vacation packages to 500,000 customers annually. Vacations are available to Arizona, California, Florida, Nevada and Mexico. America West Vacations Cruise Vacations offers the world's premier cruise lines and most popular destinations at
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Aven Hospitality
https://avenhospitality.com/
3150 Sabre Drive
USA
- Southlake, TX 76092
Phone: 682-606-4000
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