CHICAGO, Nine prominent hotel industry technology leaders from around the world, meeting over a two-day period prior to HITEC, have formed an initiative to break through the current impasse on systems integration and productivity. The initiative, known as Hotel Technology - Next Generation (HTNG), aims to define a new approach to providing systems and technology services at the property, brand, management company and ownership levels. The group concluded that the hotel industry is fundamentally dissatisfied with the effectiveness of current technology options and their preparedness to address future business needs.
The primary causes of this dissatisfaction were:
Equally, there is a lack of recognition within large segments of the hotel community of the importance of technology in hotel management, and the industry has been unable to communicate a common and consistent vision of its requirements to the vendor community.
The HTNG initiative aims to define a new approach that will facilitate the development of next-generation, customer-centric systems that will better meet the needs of the global hotel community. Commencing with the development of specific architectural and business guidelines, HTNG will work to promote closer vendor working relationships, system interoperability, and the development of new service-delivery models.
HTNG has produced a white paper, "A Path to Achieving Next-Generation Technology for the Hotel Industry," available by e-mail, that details the group's analysis and recommendations, including a set of proposed guidelines. It has also launched a campaign that will, starting at HITEC, seek to determine the level of support among industry participants, and to obtain feedback on its initial findings. "The objective of Hotel Technology - Next Generation initiative is to respond to the technology needs of the hotel industry," says Jim Yoakum, a member of the HFTP Technology Hall of Fame and former Chief Information Officer of Marriott International and later, Choice Hotels International. "Hopefully, it will lead toward establishing inter-vendor cooperation and systems integration, creating a much-needed customer-centric platform within our industry."
The multi-national, multi-disciplinary group consists of:
For further information or a copy of the white paper, "A Path to Achieving Next-Generation Technology for the Hotel Industry," send an e-mail to ccoakley@keatingpr.com or info@htng.org; or contact any of the individuals listed above.
About Hotel Technology - Next GenerationLaunched by nine prominent hotel technology industry leaders during a two-day meeting held prior to HITEC 2002, Hotel Technology - Next Generation (HTNG), aims to define a new approach to providing systems and technology services at the property, brand, management company and ownership levels. HTNG aims to facilitate the development of next-generation, customer-centric systems that will better meet the needs of the global hotel community. Commencing with the development of specific architectural and business guidelines, HTNG will work to promote closer vendor working relationships, system interoperability, and the development of new service-delivery models. For further information or a copy of the white paper, "A Path to Achieving Next-Generation Technology for the Hotel Industry," that details the group's analysis and recommendations, including a set of proposed guidelines, send an e-mail to ccoakley@keatingpr.com or info@htng.org; or contact any of the individuals listed above.
Contact
Cecilia Coakley
Phone: 973 921-2006
Email: cecilia@keatingpr.com
Organization
Hospitality Technology Next Generation (HTNG) - AHLA
www.ahla.com/htng
1250 Eye Street N.W., Suite 1100
USA
- Washington, DC 20005
Phone: 1 202 289 3100
Email: ewilson@ahla.com
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