McLean, VA -- This week at HITEC, SynXis (booth # 1048), a provider of reservation management and distribution systems for the hospitality industry, is introducing three new initiatives to help hotels build better relationships with travel agents. The initiatives enhance travel agent commission processing, allow agents to book directly on a hotel's website and provide them with web-only rates and promotions.
"Given that travel agents can no longer rely on airline commissions to keep them in business, they have expressed a heightened interest in maximizing hotel bookings," said Jim Kelly, SynXis Chairman and CEO. "In response, SynXis wants to give its hotels as many tools as possible to supply travel agents with plenty of well-priced product to sell, and to be favored by the travel agent community." The three new features include: Using SynComm, any hotel property or chain using SynXis now can reconcile and pay all travel agent commissions electronically, right from the SynXis Control Center, for not much more than what they now pay for postage. By using this service, hotels can save up to 75 percent of their current costs for processing these commissions. The most up-to-date stay information can be reconciled on-line and with only a few keystrokes and one electronic bank transfer hotels can approve payment of commissions due to all their travel agents worldwide. Another option is a totally hands-off process where an extract can be taken from many popular Property Management Systems. Travel agents can now receive consolidated payment delivered in their home currency, which includes detailed reporting of no-shows, changes, and cancellations. It also takes away the need for numerous research calls and faxes to hotels. SynComm is a partnership between SynXis and the Norway-based NetTrans, which provides the services and web-native technology to power this program. SynXis's booking engine, Book-A-Rez, has been enhanced to allow travel agents to make bookings directly on hotel websites that are powered by SynXis. Book-A-Rez now accepts the travel agent's IATA number and matches the IATA number to the SynXis database. As an added feature, travel agents can bookmark the hotel's URL right in their browser, embedded with their IATA number and any confidential rate code to which they are entitled, making repeat bookings for their clients only one click away. SynXis is also unveiling a new partnership with AgentWare, which allows travel agents who aren't yet familiar with a hotel to also have access to hotels' web fares. Taking advantage of AgentWare's direct interface to SynXis Agent, hotels will be able to offer web-only rates and promotions directly to travel agents. AgentWare has already contracted to bring web-only airfares to thousands of travel agent screens. SynXis Corporation's Internet-based ASP solution delivers full electronic distribution and reservations management capabilities to the worldwide hospitality industry. SynXis Agent®, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources - seamless GDS connectivity, more than 1200 popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center. SynXis Agent does not require major upfront investment and hotels can realize substantial cost savings with SynXis' simple transaction-based pricing model. SynXis is the technology source for more than 2,500 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, VIP International, Meristar, Colonial Williamsburg, and Jumeirah Hotels. SynXis' corporate headquarters are in McLean, VA, with offices in Denver, CO, and Amsterdam, The Netherlands. For more information on SynXis and its products, please call 703-448-2530, e-mail info@synxis.com, or visit our Web site at
SynComm
Contact
Mary Shaughnessy
Phone: 312.829.3900
Email: maryp@cubepr.com
Organization
Aven Hospitality
https://avenhospitality.com/
3150 Sabre Drive
USA
- Southlake, TX 76092
Phone: 682-606-4000
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