McLean, VA and Atlanta, GA - SynXis Corporation, a provider of reservation management and distribution systems for the hospitality industry and AgentWare, a leader in Internet based travel technology, today announced a partnership that will, for the first time, bring web-only hotel rates and availability directly to thousands of travel agents.
John Russell, CEO of Hospitality Artists and immediate past Chairman of AH&LA was instrumental in igniting the alliance between AgentWare and SynXis. "This is revolutionary. It's time that travel agents had direct web access to hotel and air inventory while capturing all information in a single PNR. AgentWare has the technology to bring this inventory directly to the travel agent's screen, and SynXis has the integrated channel management tools that allow hotels to fine tune their offers for this market." Hotels benefit greatly from this partnership because they will now be able to offer web-only rates and promotions directly to travel agents. These promotions and rates were not previously possible due to the high costs associated with traditional distribution. Travel agents will benefit in several ways. First, agents will now have a consolidated view of web only airfares, along with hotel information from the over 2500 hotel properties world-wide using the SynXis technology. Hotel bookings via the SynXis-fortified AgentWare Travel Console are commissionable, providing additional revenue streams to the travel agent. Finally, the ability to access hotel inventory that doesn't reside in traditional channels gives agents using the combined system a tremendous competitive advantage over those agents that lack this technology. "AgentWare and SynXis together offer significant value to travel agencies and hotel brands alike," states Les Ottolenghi, CEO and Co-Founder of AgentWare. "A critical mass of travel inventory and travel retailers has come together in this pairing. SynXis is the preferred method for hotel properties to become part of AgentWare's widespread agency distribution because they are the best technology fit and the most cost-effective. Travel agents clearly benefit from the addition of significant commissionable hotel room inventory" Both Synxis and AgentWare solutions use Java, XML and Web Services to deliver a lower cost distribution method between hoteliers and travel retailers. AgentWare's Travel Console and SynXis Agent® are provided on an ASP basis, significantly lowering the cost of ownership for clients. "We were so impressed by what AgentWare was already doing with web-only airfares, that it seemed a natural fit to offer the same service for hotels," said Elmer Coppoolse, Chief Operating Officer for SynXis. "Because our systems were developed using the same technology we are able to quickly work together on an integrated direct connect. Not only does this new platform affirm the important role travel agents play, but it also greatly reduces hoteliers distribution costs." About SynXis Corporation SynXis® Corporation's Internet-based ASP solution delivers full electronic distribution and reservations management capabilities to the worldwide hospitality industry. SynXis Agent®, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources - seamless GDS connectivity, over 1200 popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center. SynXis Agent does not require major upfront investment and hotels can realize substantial cost savings with SynXis' simple transaction-based pricing model. SynXis is the technology source for more than 2,500 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, VIP International, MeriStar, Colonial Williamsburg, and Jumeirah Hotels. SynXis' corporate headquarters are in McLean, VA, with offices in Denver, CO, and Amsterdam, The Netherlands. For more information on SynXis and its products, please call 703-448-2530, e-mail info@synxis.com, or visit our Web site at About AgentWare Based in Atlanta, GA, AgentWare is a private software company that provides products and solutions to the travel industry. AgentWare delivers unique applications by applying the patent-pending technology of the AgentWare Syndicator™ to travel industry problems. The Travel Console™ demonstrates the composite application capabilities of Syndicator™ technology by integrating HTML with XML and Web services to deliver a comprehensive view of Internet based travel information to travel retailers. For more information on AgentWare, visit
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Aven Hospitality
https://avenhospitality.com/
3150 Sabre Drive
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Phone: 682-606-4000
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