Hotel Technology Next Generation

"In the past two months, SynXis has added more than 600 hotels to its reservation management ASP solution," said James Kelly, chairman, president and CEO of SynXis. " These promotions position the company to handle its current explosive growth in the U.S. and in Europe and to prepare for even greater international growth next year."

Included in the promotions is Elmer Coppoolse, formerly vice president of worldwide sales and marketing and vice president of Europe. He has been named executive vice president and chief operating officer.

"Elmer has done a great job in penetrating Europe and increasing sales here in the U.S. Now, we look forward to SynXis' success in the Asia Pacific region and South America," said Kelly.

A Dutch native, Coppoolse formerly served in senior capacities in Europe and North Africa with the Sonesta Corporation before coming to the U.S., where he most recently was president and chief operating officer of Lancaster Hotels, which owned and operated the Jefferson Hotel in Washington D.C.

Executive Vice President and Chief Financial Officer Kevin Cheetham takes on the additional responsibilities of chief administrative officer. In this role, he will continue to foster the growth of the company's infrastructure while assuming oversight of the legal and human resources functions.

Prior to joining SynXis three years ago, Cheetham was vice president and controller of Treev Corporation, a NASDAQ-listed document imaging software company in Northern Virginia. Cheetham also held positions with Mobil Oil and a Big Five accounting firm auditing a variety of major U.S. corporations. He is a graduate of the University of Massachusetts (Amherst).

Bernard Ellis adds the responsibilities for global sales to his current duties as vice president for product strategy.

"Bernard's expertise in product strategy is a great fit with the role of global sales," said Kelly. "By bringing together these two functions, SynXis can be sure that its products will continue to grow to meet the needs of an ever-changing marketplace."

Ellis previously served as senior account executive, major accounts, for Micros-Fidelio in Beltsville, Maryland. He received his Master's of Professional Studies in Hospitality Information Systems from Cornell University's School of Hotel Administration, Ithaca, New York.

About SynXis Corporation
SynXis® Corporation's Internet-based ASP solution delivers full electronic distribution and reservations management capabilities to the worldwide hospitality industry. SynXis Agent®, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources - seamless GDS connectivity, over 1200 popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center. SynXis Agent does not require major upfront investment and hotels can realize substantial cost savings with SynXis' simple transaction-based pricing model. SynXis is the technology source for more than 1,400 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, VIP International, Meristar, Colonial Williamsburg and The Irish Hotel Federation.

SynXis' corporate headquarters are in McLean, VA, with offices in Denver, CO; Dublin, Ireland; and Amsterdam, The Netherlands. For more information on SynXis and its products, please call 703-448-2530, e-mail info@synxis.com, or visit our Web site at www.synxis.com.

Organization
Aven Hospitality
https://avenhospitality.com/
3150 Sabre Drive
USA - Southlake, TX 76092
Phone: 682-606-4000