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SynXis Agent(R) Complements Le Montrose's High Tech, High Touch Atmosphere With Complete Reservation Management Services
Secluded West Hollywood Hotel Strengthens Bottom-line through Advanced Technology
12 December 2001

MCLEAN, VA -- SynXis Corporation announced today that Le Montrose Suite Hotel in West Hollywood has complemented its upscale and technologically advanced accommodations with the high-tech booking capabilities offered by SynXis Agent, a suite of Internet-based reservation management and distribution systems. Each room provides state-of-the-art multi-phone lines with data-port, cordless phones, Nintendo, an in-suite printer/copier/fax, and DSL Internet connection, making it very tech-friendly. The luxurious celebrity hideaway not only caters to its human travelers' every whim, four-legged guests are royally treated with "aromatherapy grooming" and "personal pooch massage." Although Rodeo Drive is within walking distance, the hotel's atmosphere is private and secluded with panoramic views of Los Angeles' Westside.

The 132-room hotel uses SynXis Book-A-Rez(r) to power its Web site's reservation page, while the Group Block Management module helps with their extensive event coordination activities. The hotel is further strengthening its appeal to business travelers with the additional ability to manage many negotiated corporate rates that are often time-consuming for reservations personnel to track.

"SynXis has the most advanced technology available to independent hotels," said John Douponce, General Manager at LeMontrose. "We provide the most current technology services to our guests, so we know the most up-to-date systems. Integration with our established property management system was flawless, and their customer service representatives provide excellent service whenever we need answers quickly and reliably."

Additional enhancements to the establishment's presence come from thorough exposure to more Internet travel sites and GDS connections. Expanded property and inventory information is available through seamless connections, allowing over 500,000 travel professionals and millions of prospective visitors to view detailed room features and hotel information.

"SynXis provides us with more innovative technology than we were previously using and all of the same services, but their price structure is more streamlined for better revenue management," added Jeff Biederer, Director of Operations at the hotel. "In August, our bookings and profits were increasing; however, even with the downturn in travel we are still realizing significant savings since we have many repeat customers and are using SynXis Agent."

"The September 11 attacks are still having real effects on the hospitality industry," said Jennifer Fisher, Regional Sales Director at SynXis. "However, by using SynXis Agent to electronically manage reservations and inventory and connect to the various ways people research travel, the Le Montrose will be able to weather the short term and be proactive for the future."

About SynXis Corporation

SynXis® Corporation's Internet-based ASP solution delivers full electronic distribution and reservations management capabilities to the worldwide hospitality industry. SynXis Agent®, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources - seamless GDS connectivity, over 1200 popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center. SynXis Agent does not require major upfront investment and hotels can realize substantial cost savings with SynXis' simple transaction-based pricing model. SynXis is the technology source for more than 1,000 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, VIP International, Meristar, Colonial Williamsburg, and Jumeirah Hotels.

SynXis' corporate headquarters are in McLean, VA, with offices in Denver, CO, and Amsterdam, The Netherlands. For more information on SynXis and its products, please call 703-448-2530, e-mail info@synxis.com, or visit our Web site at www.synxis.com.

About LeMontrose

Nestled in a quiet West Hollywood residential area adjacent to Beverly Hills, this celebrity hideaway offers a unique departure from the ordinary. Our guests enjoy friendly, personalized, service and attention to detail reminiscent of a fine European hotel.

Each guest is warmly welcomed with fresh fruit and mineral water and is treated to homemade cookies upon departure. And, of course, hair dryers, irons, scales, and plush terry cloth robes are standard amenities. Le Montrose offers 132 charming and comfortable suites, each featuring sunken living room, cozy fireplace, refrigerator, color TV with VCR, twice-daily maid service, state-of-the-art multi-line phones with data port, cordless phones, voice mail, Nintendo, in-suite FAX/copier/printer, and a high-speed Internet connection (DSL). Most suites at Le Montrose include a fully equipped kitchenette, while many offer private balconies and cordless telephones. For additional information please view their Web site at .

Organization
Aven Hospitality
https://avenhospitality.com/
3150 Sabre Drive
USA - Southlake, TX 76092
Phone: 682-606-4000

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