SynXis Agent will provide CHIP's new Central Reservations Office (CRO), a turnkey reservation solution for four distribution channels: 1) toll-free call centers, 2) travel agent Global Distribution Systems, 3) Internet Distribution Systems for all major travel sites, and 4) each hotel's web sites. CRO and its technology will allow all channels to check availability, rates and reserve in "real-time".
"Our initial purpose for selecting SynXis' CRS was to update our direct reservation process to enable our front desk staff to work more effectively," said Alasdair Douglas, Vice President of Marketing at CHIP Hospitality. "Since installation, our closing ratios have reached 65%, which significantly enhances our bottom line. Through the full suite of SynXis products we have found a turn-key solution that provides incredible flexibility without large up-front expenses for new software or hardware, and establishing the initial connection was easy and cost-efficient."
"CHIP Hospitality properties are already visible through the program, and connecting to high-profile Internet travel sites such as Travelocity, Orbitz, and Expedia will bring greater access to these distinguished hotels to travelers from around the world," said Tom Coulthurst, National Sales Director at SynXis. "We are looking forward to expanding our relationship with this business-savvy hospitality company."
Photo Editor's Note: A photo of call center agent using SynXis Agent® in JPEG format is available. If interested, please contact Shelley Rodney at srodney@chipreit.com.
About SynXis Corporation
SynXis Corporation is an application service provider delivering proven reservation management and distribution systems to the hospitality industry worldwide. Through a suite of Internet-based applications, SynXis empowers hotel operators with the ability to consolidate and control hotel inventory from all sources. It also provides money-saving direct access to the major GDSs and helps build hotel revenue by enabling consumers to conveniently book hotel reservations online through the hotel's Web site. The SynXis reservation system is being used by more than 500 hotels, resorts and casinos worldwide, including Harrah's, La Jolla Beach and Tennis Club, and VIP International. In addition to its corporate offices in McLean, VA, SynXis has offices in Denver, CO; and Amsterdam, The Netherlands. For more information on SynXis and its products, please call 703-448-2530, e-mail info@synxis.com, or visit the SynXis Web site at www.synxis.com.
About CHIP
CHIP REIT is an integrated hotel real estate investment trust. CHIP Hospitality, the REIT's hotel management company, manages the REIT's assets as well as properties for third party owners and utilizes management strategies, upgrades, repositioning and franchising to improve the operating performance of the properties within their portfolio to create value for investors and third party owners. CHIP Hospitality is one of Canada's top five hotel management companies managing 37 hotels with over 8000 rooms. CHIP hotels carry 11 different brand franchises including Radisson, Sheraton, Delta, Crowne Plaza, Residence Inn by Marriott, Four Points by Sheraton, Holiday Inn, Best Western, Quality, Ramada, and also has 18 independent properties including The Mayfield Inn & Suites At West Edmonton, The Red Deer Lodge, and The Lethbridge Lodge. CHIP REIT units trade on The Toronto Stock Exchange under the symbol HOT.un. Additional information can be obtained by viewing www.chipreit.com.
