The MICROS 3700 POS System is Windows®-based and offers enterprise-wide system integration capability and overall flexibility for management. The system's graphical interface features a full-color touch screen and customizable options such as "screen designer," which can help reduce server training time and improve productivity. The on-site and headquarters reporting capabilities with added controls provide a comprehensive solution for multi-location operators.
"Installing MICROS's hospitality management software is the latest step in our strategic transformation of our cinema business," stated Norberto Fontana, MIS of Hoyts General Cinema South America. "We have expanded from the traditional sale of popcorn and soda to multi-branded food courts that are more attractive to our customers. Through this strategy, we have been able to increase food and beverage revenues while satisfying the diverse tastes of our customers and providing an enhanced cinema experience."
Gabriel Pestalardo, Managing Director of Micros-Fidelio Argentina, stated, "The MICROS 3700 POS System is the most comprehensive product on the market for this type of operation, offering online centralized operating information that streamlines management and purchasing decisions. We are confident that our hospitality management system will provide the strong management decision support that Hoyts General Cinemas South America desires."
About Hoyts General Cinema South America
Hoyts General Cinema is the leading motion picture exhibitor in the region, with theatre complexes in Argentina, Chile, Brazil and Uruguay. Its theatre complexes are located in the main shopping malls where the company has established corporate marketing alliances with other leading companies. As a leader in the entertainment industry, Hoyts General Cinema seeks the best solution to achieve its business objectives in the region.
About MICROS Systems
MICROS Systems, Inc. provides enterprise applications for the hospitality industry worldwide. Over 120,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, and leisure and entertainment operations in more than 130 countries. MICROS provides property management systems and central reservation and customer information solutions under the brand MICROS-Fidelio for more than 10,000 hotels worldwide. MICROS stock is traded through NASDAQ under the symbol MCRS.
For more information on MICROS and its advanced information technology solutions for the hospitality industry, please contact Louise Casamento, Director of Marketing at 443-285-8144 or 800-638-0985. You can also visit the MICROS website at www.micros.com or send an email to info@micros.com.
The MICROS logo is a registered trademark of MICROS Systems, Inc. All other product and brand names are the property of their respective owners.
SOURCE: MICROS Systems, Inc.
