The OPERA Sales Force Automation System is a highly functional sales tool built on the acclaimed Oracle-database. OPERA's graphical user interface is user definable allowing La Quinta's sales force to track important customer data such as business requirements, room night potential, as well as customer affiliation with preferred partners such as AAA. La Quinta will use this information to continue delivering on its promise of 100 percent guest satisfaction, at every La Quinta Inn, every time.
In addition to integrating with La Quinta's existing technology infrastructure, the system is scaleable to meet the needs of the Company's entire sales force as the brand enters into its planned expansion phase. As La Quinta builds new prototype hotels and opens franchised properties, the OPERA Sales Force Automation System will expand to capture information for La Quinta's growing customer base.
La Quinta selected MICROS-Fidelio's OPERA technology to help meet its goal of increasing RevPAR (revenue per available room) and guest satisfaction through cutting-edge technology. "The functionality included within the OPERA Sales Force Automation System will improve efficiency for our entire sales force," says Stephen Parker, La Quinta's Senior Vice President of Sales and Marketing. "We are now able to centralize control of our customer database and to use this information to better serve the needs of our customers and enhance our hotels' revenues."
"MICROS is pleased that La Quinta has deployed the OPERA Sales Force Automation System. We anticipate many chain wide deployments of the product due to its extensive functionality, scalability and powerful reporting tools," says Bill Poe, Senior Vice President of Hotel Sales and Strategies at MICROS Systems, Inc.
OPERA is an integrated, web enabled, suite of products designed for the hospitality industry. In addition to the Sales Force Automation System, OPERA includes Property Management, Sales and Catering, Quality Management, OPERAPalm, Central Reservations, Customer Relationship Management, Back Office powered by Sun Systems, Materials Management powered by MICROS-CrunchTime!, and Revenue Management powered by OPUS2. OPERA is built to meet the needs of any size hotel or hotel chain.
About La Quinta Inns, Inc.
Dallas-based La Quinta Inns, Inc. owns and operates 232 Inns and 70 Inn & Suites in 28 states. La Quinta is the lodging division of The Meditrust Companies also located in Dallas. For more information about La Quinta, please visit its Web site at .
About MICROS
MICROS Systems, Inc. provides enterprise applications for the hospitality industry worldwide. Over 120,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, and leisure and entertainment operations in more than 130 countries. MICROS provides property management systems and central reservation and customer information solutions under the brand MICROS-Fidelio for more than 10,000 hotels worldwide. MICROS stock is traded through Nasdaq under the symbol MCRS.
For more information on MICROS and its advanced information technology solutions for the hospitality industry, please contact Louise Casamento, Director of Marketing at 443-285-8144 or 800-638-0985. You can also visit the MICROS website at www.micros.com or send an email to info@micros.com.
The MICROS logo is a registered trademark of MICROS Systems, Inc. All other product and brand names are the property of their respective owners.
