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Harrah's Entertainment, which features a combined database of more than 19 million players, will use SynXis' Global Distribution System (GDS) connectivity solution for all of its hotel properties, which include the Harrah's, Showboat and Rio brand names. This alliance, effective in late August, will enable Harrah's Entertainment to offer its travel agency partners simple, yet revolutionary software applications. The SynXis and Harrah's partnership represents each company's visionary commitment to using technology to create the most innovative and effective solutions for their clients.

"Harrah's Entertainment prides itself on being the industry leader by using the latest technological advances to provide the best products and services," said Richard Mirman, Senior Vice President of Marketing for Harrah's Entertainment. "This partnership with SynXis helps us attain our goal through its seamless connection to the GDSs."

SynXis' trademark offering, SynXis Agent™, and its suite of related products, provide the first fully Web-based reservation system that allows single image, real-time inventory to all booking sources. The brand's GDS connectivity solution ensures seamless connections to all four major GDSs, giving a property exposure to thousands of agents worldwide. This connectivity solution also allows travel agents to better assist their clients by providing additional property information and description not usually offered by the four major GDSs.

SynXis Corporation (www.synxis.com) develops software and electronic commerce solutions that enable more efficient business-to-business and business-to-consumer transactions over the Web. SynXis has built a hotel reservation management system, deploying it as an Application Service Provider (ASP), which maintains a single, real-time representation of property inventory - accessible by all booking sources. This system is interfaced to Property Management Systems and is priced on a transaction basis. There are no capital costs for the start of service, and properties need only pay a nominal transaction fee for reservations received. SynXis has offices in McLean, Virginia, Denver, Colorado, Amsterdam, The Netherlands and Milan, Italy.

For more information on SynXis Agent™ Reservation System and Channel Manager, SynXis Book-A-Rez or the seamless connections to the GDSs, please visit the SynXis web site at www.synxisagent.com. About Harrah's Entertainment:

Founded more than 60 years ago, Harrah's Entertainment, Inc. is the most recognized and respected name in the casino entertainment industry, operating 21 casinos in 17 markets in the United States under the Harrah's, Showboat and Rio brand names. With a combined database of more than 19 million players, Harrah's is focused on building loyalty and value with its targeted customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

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Aven Hospitality
https://avenhospitality.com/
3150 Sabre Drive
USA - Southlake, TX 76092
Phone: 682-606-4000

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