HN Insiders: Sustainable Tech in Hospitality - A Conversation with Willy Legrand at ITB Berlin
Hospitality Net’s Simone Puorto caught up with Willy Legrand, Professor at IU International University of Applied Sciences, Germany, during our time at ITB Berlin, where sustainability was a hot topic. Willy is a well-known expert in the field and has played a big role in shaping the conversation around sustainable hospitality. This year, Hospitality Net is proud to launch the latest edition of The Hotel Yearbook: The Sustainable Tech Edition — which wouldn’t have been possible without the dedication and expertise of Willy Legrand. Thanks to his efforts, this edition brings together industry leaders, innovators, and researchers to explore how technology can truly make hospitality more sustainable. In this HN Insiders interview, Simone and Willy dive into a big question: Is technology a game-changer for sustainability, or does it bring new challenges? He talks about the role of AI, data, and behavioral shifts, explaining that while tech can improve efficiency, real change comes from strong leadership and a shift in mindset. The key takeaway? Sustainability isn’t just about using the latest tech—it’s about people, smart decision-making, and long-term commitment. Watch the full interview to hear Willy’s expert take on the opportunities and risks of sustainable tech and how the industry can move beyond just following the rules to making sustainability a real competitive advantage.
 The HOTEL Yearbook 2025 Explores Sustainability Tech-TrendsTuesday 4 March 2025 |
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