Unveiling the momentum: The story behind Cendyn's rebrand
Over the past couple of years, Cendyn has undergone a significant transformation, culminating in the development of a fully integrated platform after acquiring key technology partners. However, in the midst of this complexity, one thing became abundantly clear: we needed to simplify our positioning to demonstrate the immense value our solutions bring to hoteliers. This is when we decided to refresh our branding and positioning in the industry.
Our objectives
As we embarked on this journey, we outlined four crucial objectives for our rebrand:
Through this discovery, we uncovered a common thread: momentum. Everything we do, every solution we provide, every conversation we have with our customers is geared towards driving growth and momentum for them.
This momentum manifests in a cycle that we drew:
 
Unveiling the momentum: The story behind Cendyn's rebrand
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This continuous cycle propels hoteliers towards profitability, growth, and an expanded loyal customer base.
Our new visual identity embodies this momentum and growth, with a refreshed color scheme of vibrant greens symbolizing vitality and progress.
 
Unveiling the momentum: The story behind Cendyn's rebrand
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Complemented by a subtle yet captivating supplementary palette, our colors reflect our role in nurturing guest relationships and driving success for our customers.
The focus on growth allowed us to redefine our comprehensive set of solutions into 3 categories. This started out with us diving into the core components of a successful hotel business – uncovering new guests and leveraging tools to allow them to discover your hotel, driving them to book direct where possible, and then fostering relationships with them onsite to encourage them to come back.
Our sketch started out here:
 
Unveiling the momentum: The story behind Cendyn's rebrand
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Keeping in mind our four objectives at the beginning, we looked at how we could simplify this and in turn, make sure it felt human and relatable, so we focused in on:
FIND: Attracting perfect guests through SEO, digital marketing, and creative services.
BOOK: Enhancing guest experiences with seamless booking processes and comprehensive communication tools.
GROW: Transforming positive experiences into profit and reinvestment through revenue management solutions.
Through our integrated solutions—FIND, BOOK, and GROW—we empower hoteliers to find new guests, book more direct, and ultimately grow revenue.
 
Unveiling the momentum: The story behind Cendyn's rebrand
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Unveiling the momentum: The story behind Cendyn's rebrand
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In aligning our fonts with our brand identity, we ensure consistency and cohesion across all touchpoints, reinforcing our commitment to excellence and innovation.
Cendyn’s rebranding isn’t just a visual overhaul; it’s a testament to our dedication to driving momentum, growth, and success for our customers in the dynamic landscape of hospitality technology.
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests, drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.
Cendyn has over 35,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com
 Hotel revenue growth spearheads Cendyn's repositioningTuesday 5 March 2024 |
Contact
Nicola Graham
VP Marketing
Phone: +442080683195
Email: ngraham@cendyn.com
Organization
Cendyn™
https://www.cendyn.com/
301 Yamato Rd, Ste 3194
USA
- Boca Raton, FL 33431
Phone: 1-561-515-6276
Email: info@cendyn.com
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