Big Data or holistic and intelligent data management has become a popular topic within the hospitality industry. A lot of hotel companies talk about it, but hardly anyone is even close to doing it right. In my new book I predict that by the year 2020 many hotels will have disappeared for exactly that reason. But I have to admit I was mistaken – the process is already in full swing.

The latest group to select Guestline's cloud hosted property management systems is the Queensferry Hotel group that owns and operates two award winning 4 star Best Western Plus hotels - Bruntsfield Hotel and Keavil House Hotel.

By taking advantage of the "virtual real estate" on your website or mobile app, you can offer myriad services, regardless of whether or not you actually offer them on property. Every once and awhile, we'll come across a boutique hotel that is hoping to consolidate multiple third-party "on-demand" technologies that it's partnering with to offer services that exist outside of its property.

Global travel tech company, ButlerTech, is delighted to announce a new partnership with Guestline; experts in cloud hosted property management and distribution solutions for the hospitality industry across Europe and Asia.

Hotel bookings have changed immensely in the past decade, driven by the instant gratification of the mobile revolution. With last-minute inventory liberated by the likes of HotelTonight, it's more important than ever for hotel revenue managers to tackle traveler expectations head-on.

Today's concierges spend too much time doing busy work and not enough time focusing on their guests. By automating certain tasks, concierges can leverage their networks and know-how to create unforgettable experiences.

Agilysys has signed Dr. Bryan K. Williams to be a guest speaker at its 2016 User Conference and Executive Summit. This year's event will be held at Caesar's Palace in Las Vegas, Nevada. Inspire 2016 will feature dynamic and interactive educational sessions designed to help customers build lasting connections with their guests to drive guest recruitment, increase wallet share and reduce operating costs through the use of technology from Agilysys and its partners.

The Hospitality Sales & Marketing Association International (HSMAI) will honor Cendyn/ONE and Hotel del Coronado with the Gold Adrian Award for digital marketing excellence for its winning entries in the 59th annual Adrian Awards, the largest and most prestigious global travel marketing competition.

Aptech Computer Systems announced that it added new office space and increased staff to support the growing number of hotel companies that implemented its Targetvue Budgeting and Forecasting, Execuvue® Business Intelligence, and Profitvue® and PVNG Enterprise Accounting systems. Aptech is the leading provider of hospitality software for business intelligence, budgeting, and enterprise financial accounting. Click here for more on Aptech's products and services.

The award winning hotel marketing platform, Guestfolio, announces today an all-new look and focus on services that are important to today's hotel marketer. The enhancements made to the platform provide hoteliers with the insights and tools needed to drive guest engagement, retention and conversion throughout the travel journey. By putting the hotel marketer at the centre of the new Guestfolio platform, the updated usability and framework will enable hoteliers to achieve their goals and own the conversation with the guest throughout the travel journey.