Next month, RMS Hospitality Solutions will unveil an Electronic Direct Marketing (EDM) tool that enables hoteliers to create, send and track custom marketing campaigns. The new Email Marketing Manager will be a premium module that resides within RMS – The Hospitality Cloud. With this feature, hoteliers can view past campaigns and create new blasts as needed.

From Amazon in retail, to Uber in transportation and Airbnb in hospitality, a variety of businesses across multiple industries are embracing platform technology strategies.

Guestline has teamed up with their Irish partner, Tierney's, to host a new Connect event in Dublin, aimed at the Irish hospitality market.

Cendyn, the cloud-based hospitality software and services company headquartered in South Florida, has elected to hire three, key subject matter experts to round out its executive team. September marked the hiring of Bryan Happ as chief financial officer, Michael Bennett as senior vice president global marketing and business development, and David Kidd as vice president of product management.

Optima carries out a fine-grained examination of critical statistics, particularly rates and availability, for hotels and travel companies. This analysis eventually delivers deeper insights to the hotel about granular and massive shifts in the marketplace, in order to maintain rate parity across every linked channel.

SALTO systems, a world leader in access control is announcing the official launch of its hospitality websiteSALTO Hospitality (www.saltohospitality.com) focused primarily on targeting the needs and demands of the hospitality sector within the remit of access control solutions. The primary objective of the SALTO Hospitality website is to serve the highly specific and tailored requisites posed by the sector, reaching a global audience through the site and offering hoteliers an in depth understanding of how SALTO is best placed to empower hotels worldwide in achievin g their broad access control requirements. Rob Zijl (VP Hospitality Access Solutions) Throughout the website, SALTOs flagship products are explained in detail along with exciting developments of the mobile access range and Bluetooth Low Energy devices (BLE), in addition to displaying the extensive stylish electronic lock collection. The primary focus of the website is on personalizing access control solutions to cater for the unique needs of differing hotel types, from large resorts to small boutique hotels. The websites sleek conceptual design enables users to navigate through content in a structured and intuitive fashion. The key areas of SALTOs Hospitality solutions are clearly designated and each section explored in depth to ensure users obtain a complete picture of SALTOs innovative products. The website itself is designed to reflect the pioneering nature of the products and services it aims to promote, offering users a wealth of information presented in a clear and concise format. Moreover, hoteliers will also be able to see when and where SALTO will be exhibiting at trade shows around the world and will be provided with the possibility of filling in contact forms if they wish to engage in discussion with company representatives.The official launch of the webpage is expected to take place during the first week of November, at the EquipHotel trade show in Paris.We very much look forward to sharing the latest news in SALTO Systems expanding hospitality solutions with you. Feel free to visit the site at (www.saltohospitality.com).

Guestline are delighted to launch a new website for The Earl of Doncaster Hotel, which has an enhanced navigation experience and a bold, new design that reflects the brand personality of the hotel.

As hoteliers battle the challenges of keeping up with rapidly evolving communications technology and controlling their higher costs, Cloud5 Communications announced growing demand for its advanced solutions and an expanded team, adding senior professionals in operations, marketing and sales.

I recently had the pleasure of sitting on a panel with prestigious business travel leaders to discuss the major issues facing the sector. One of the overarching sentiments emerging from the event was the fact that we are entering a period of significant evolution for the business travel sector, with technology moving at an increasingly rapid pace. Although the business travel industry has previously lagged behind other travel sectors regarding traveler focused innovations, the largest Travel Management Companies seemed poised to "take back" ownership of their technical destiny. This is a significant step considering most of the technology in these companies is served by GDS' and products from pure tech companies like Concur, Deem, etc.

Why has the seemingly simple accommodations-sharing concept grown so quickly? The answer has a lot to do with Airbnb's platform approach.