Operating in a crowded, consent-addled marketplace where AI is starting to bring real value, hotels can no longer ‘set and forget’ their marketing tools if they want a Find, Book and Grow strategy that works. Here, leading industry consultants from around the world share their perspectives on the Cendyn Hotel Digital Marketing Performance Index 2025.

We partnered with Sudima Hotels, a multi-award-winning, sustainability-led group in New Zealand, to understand the impact of a unified technology stack. By implementing Daylight PMS, Astral Payments, and Stellaris Digital Payby, Sudima was able to streamline workflows, reduce operational friction, and focus more on delivering seamless guest experiences.

– Cloudbeds, the AI-powered platform fueling hotel growth, today announced Passport 2025, its annual global user conference, which will take place virtually on November 12th.

Shiji, the global hospitality technology leader, today announced that American Liberty Hospitality (ALH) has expanded its use of Infrasys POS, Stellaris Digital Dine, and Infrasys POS Move (iOS mobility solution) to seven of its properties, marking a significant milestone in the group’s digital transformation journey. The rollout includes the group’s newest acquisition, the Hilton Houston Westchase, a 275+ room property in Houston, Texas, which went live earlier this year and implemented Infrasys POS Move to further enhance mobility in its F&B operations.

Tempted by big audiences and the lure of impressive returns, hotels often want to keep the number of email addresses in their databases high. But this is actually the downfall of many email marketing strategies.

I’ve worked in hotel tech long enough to know that most meaningful changes don’t arrive with a bang. They come in crawling in quietly, before they begin to walk. But they reshape our operations one baby step, one workflow, one guest interaction at a time. But every so often, multiple changes come together in a way that completely redefines the landscape. Right now, we’re seeing exactly that.

Cinnamon Hotels & Resorts, Sri Lanka’s largest hotel chain with a diverse portfolio, operates across Sri Lanka and the Maldives, offering nature- and culture-based destination travel. When Sri Lankan tourism surged up 10.2% year-over-year in early 2025*— approaching pre-2018 visitor levels, Cinnamon Hotels & Resorts recognized a critical and timely opportunity. Modern travelers weren’t just seeking accommodation; they craved authentic stories, cultural connections, and experiences that would create lasting memories.

We spoke with Sébastien Félix, CEO of Influence Society, about the fast-changing role of artificial intelligence in hospitality. Working closely with boutique and luxury hotels, Sébastien sees firsthand how AI is transforming the way properties design guest journeys, manage marketing, and compete with OTAs.

When the latest State of Distribution report landed earlier this year, it did more than summarize industry trends—it offered a rare panoramic view of how hotel commercial teams are evolving in real time. Built in collaboration with RateGain, HEDNA, and the NYU SPS Jonathan M. Tisch Center of Hospitality, the 2025 edition is grounded in responses from more than 700 hotel brands across 310 cities, representing 21,000 properties worldwide.

Cloudbeds, the AI-powered platform fueling hotel growth, today announced advanced revenue intelligence and guest marketing capabilities by Signals, the hospitality industry's first foundation AI model designed specifically for hotels. Built on breakthrough causal AI technology that processes 4 billion data points per hour, these new capabilities revolutionize revenue management and guest marketing by understanding cause-and-effect relationships between market forces rather than simple correlations.